The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Interactive Advertising / Augmented Reality
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Deutsches Currywurst Museum
Agency: Atelier Markgraph / Frankfurt
Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Faces
Agency: Zapping/M&C Saatchi / Madrid
Client: Western Union Category: Trade / Full Page or Spread - Campaign
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Button Fly
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels Category: Websites & Microsites / Self-Promotion
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Corporate Identity / Campaign
D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design Category: Corporate Identity / Campaign
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco
Client: Haagen Dazs Category: Outdoor Design / Campaign